- June 18, 2013

Driving Stronger ROI with Real Time Branding Insights Brazil

Speaker: Alex Banks, Comscore VP Latin America and Managing Director Brazil

In this presentation Alex Banks, Comscore VP Latin America and Managing Director Brazil presents how Comscore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution.

Key takeaways:

  • Advantages of optimizing in-flight and some tips and tricks for efficient campaign implementation
  • How clients are using standard product features to get in-flight answers to key branding effectiveness questions
  • The benefits of a comprehensive understanding of performance by publishers, placements and creatives
  • Creative ways to use custom features to get more tailored, granular and actionable insights for campaign management