Event: One-to-One eCommerce - April 17, 2013

Big Data – Maximizing the value of your digital investments

At the One-to-One eCommerce event held in Monaco, Delphine Gatignol presented Comscore's big data platform Digital Analytix, emphasizing its ability to give unparalleled data access and visibility into maximizing the value of all digital investments.

Highlights from the presentation:

Multi-platform usage and associated data will continue to grow in volume, complexity, and velocity
Legacy platforms are not built to handle a multi-platform powered data deluge
The market needs a big data platform to measure and maximize its digital investments
Digital Analytix is flexible, unified and lean

During this presentation, Kiabi shared its experience in using Digital Analytix to maximize its digital investments and increase it conversion.

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