Retail Media y la propuesta de OXXO con Retina Media

Featuring: Jorge Armando Balandra, Commercial Head for Retail & Media Services en OXXO

José Luis Espinosa
José Luis Espinosa
Senior Sales Manager
Comscore
Jorge Armando Balandra
Jorge Armando Balandra
Commercial Head for Retail & Media Services
OXXO

Jorge Armando Balandra, Commercial Head for Retail & Media Services en OXXO, explica el impacto del Retail Media en la industria digital y los factores clave para lograr una integración exitosa que maximice las oportunidades para los anunciantes.

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