- June 18, 2020

State of OTT

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Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer behavior.

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State of OTT

June 18 : 02:00 pm - 03:00 pm ET
James Muldrow
James Muldrow
Vice President, Product Management
Comscore

Our fourth annual “State of OTT” webinar examines today’s consumption and device usage trends to understand evolving audience habits in a dynamic space. ​

Key topics covered in this webinar include: ​

  • Changes in OTT viewing behavior from recent trends and the impact from COVID-19
  • Drivers of growth in streaming services, and whether audiences engage differently with subscription vs. ad-supported services ​
  • How changes in OTT consumption relate to consumption in other platforms, such as live TV, DVR, VOD, desktop and mobile