The Comscore Campaign Essentials Carnival!

• With Campaign Essentials we can test the strength of digital campaigns to traditional media using GRPs that are equivalent across all mediums. JT Batson, President, Donovan Data Systems proved their strength with a hammer at the Strong Man booth.
• During the Crazy Car Race we learned that Campaign Essentials gives you all the insights you need to change directions during your campaign and to optimize your success. There were clearly some talented optimizers there, but I’d trust Roger McLeary, Research Manager, Time, Inc. to drive me around NYC any day after watching him play.
• Only Campaign Essentials offers audience and geographic verification based on the same quality standards used in our MMX planning tools, allowing an objective and consistent 360 view of a campaign from conception through delivery. I saw Vitals, hit their mark at the Carnival during the Ball Toss.
• Even though Halloween is over, there were some folks were able to continue to disguise their identity by having their picture taken in the photo cut outs. With Campaign Essentials, you can ensure your campaign delivery isn’t distorted to the wrong audiences and served at ineffective frequencies.
• It’s the customization that clients seem to really love about Campaign Essentials because they can get answers to their most burning campaign questions, easily in the interface. Thankfully we had Zoltar answering our questions at the Carnival. The future for campaigns look bright

A night of essential fun was had by all! Check out more pictures from the event and talk to your Comscore rep about how Campaign Essentials can help make your campaigns hit their mark!