Kantar and Comscore expand upon partnership, add SimilarWeb

Since early 2015, Kantar and Comscore have been collaborating in international markets, bringing together our expertise in technology, complementary data assets and consumer panels to develop world-class solutions in cross-platform audience and campaign measurement, brand measurement and sales effectiveness. We are now expanding this partnership to the North American market. As part of this effort, Kantar will transition clients and employees from its Millward Brown Digital Intelligence unit (formerly Compete) to Comscore, and we will make our comprehensive digital behavioral data available, via license, to Kantar companies.

This partnership also builds on the Kantar/Comscore collaboration with the addition of global digital intelligence leader, SimilarWeb. SimilarWeb provides deep market intelligence for web traffic and engagement globally and has been a data provider to Compete for several years in North America. SimilarWeb’s intelligence platform delivers deep insights down to the referrals, keywords, ad networks, publishers and ads that drive traffic to websites and apps, as well as intelligence regarding app engagement, retention, and the popularity of content within websites.

As we continue to expand our cross-platform and mobile measurement capabilities, we look forward to welcoming new talent and clients from Millward Brown to our organization, and to ongoing collaboration with Kantar and SimilarWeb to provide the insights marketers need in an increasingly cross-platform world.