Data snacks on FIFA World Cup 2014

• Latin America was the second region worldwide with the highest growth in the Sports category during the World Cup.

• Latin Americans spent more minutes online than the worldwide average in the Sports category during the World Cup.

• During the second half of the World Cup, Europe was the region most engaged in the Sports category.

• Argentina led in the Latin American region in terms of reach in the Sports category with more than 10 points above the Latin American average.

• From within Latin America, Uruguay was the most engaged spending almost half an hour more online than the average Latin American user.

• During the World Cup, the month of June showed the largest audience, and in July we saw a decrease in audiences for most of the Latin Amercian countries.

• Mexico has the highest reach for online video in the Sports category. It was also the country with the highest time spent and videos seen by viewer.

• Argentina had the highest penetration of online video in the Sports category during July 2014.

• The site FIFA.com registered traffic growth months before the World Cup started.

• Brazil spent more time on the FIFA.com site with more than 7 minutes compared to the Latin American average.

• Brazil had the highest growth of people interested in Sports on Social Networking sites.

• During the World Cup, 80% of the fans were engaged with FIFA's fan page.

• Argentina was the country in Latin America that was the most engaged with the site of VISA, the official sponsor of the World Cup.

• Brazil was the Latin American country that was most engaged with the Coca-Cola brand, followed by Mexico.

• For Coca-Cola, the Mexican audience showed the highest growth in terms of users.

• Hyundai/Kia: The Chilean audience was the most engaged with the brand in terms of time spent on their site.

• EMIRATES: Argentina was the country most involved from Latin America in terms of time spent on their site.

• In the World Cup: Germany registered a strong growth in the Sports category, however the Netherlands showed a higher penetration in the category and spent more time online.

The insights shared in this blog post are part of the following study: "Online Effect of the World Cup 2014" that is now available for purchase. If you would like more information about this study, please contact us.