Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM

Eightbar used Comscore’s privacy-forward contextual audiences to help leading technology brand, IBM, achieve the most efficient Cost-Per-Engaged-Visit (CPEV).

In addition, Comscore Predictive Audiences significantly outperformed all targeting tactics.

Are you ready to learn what Comscore Predictive Audiences can do for your ad campaigns?

46%

Lower

CPEV compared to competitive behavioral audience

23%

Lower

CPEV compared to competitive contextual segment

The Solution

Campaign Setup

Eightbar selects 3 types of targeting segments from different third-party data providers to test performance against its benchmark:

Comscore Predictive Audiences with Eyeota
Two Competitor Contextual Segments
Competitor Behavioral Segments

Campaign Activated

Eightbar runs a competitive evaluation testing the three targeting tactics, holding all other parameters constant.

Performance Measured

Eightbar measures video campaign performance of each targeting tactic-based on Cost Per Engaged Visit (CPEV).

The Results

Comscore’s B2B Predictive Audiences using Eyeota’s insights outperform all targeting tactics.

Comscore CPEV was significantly below client benchmark
46% lower CPEV compared to competitive behavioral audience
23% lower CPEV compared to competitive contextual segment

COST-PER-ENGAGED-Visit Q1

Comscore's B2B Predictive Audiences using Eyeota's insights continue to outperform all targeting tactics in Q2.

Comscore CPEV was significantly below client benchmark
24% lower CPEV compared to competitive behavioral audience
13% lower CPEV compared to competitive contextual segment

COST-PER-ENGAGED-Visit Q2