Why Marketers Need to Know About Advanced Currencies
Expectations from Snapchat
This holiday season consumers will spend around $80B online
This holiday season consumers will spend around $80B online.
CNBC: 2017 is Box Office Equivalent of 100-Year Flood
Holiday shopping promotions starting earlier and earlier
Advanced TV Targeting Early In A Mega Trend
Bill Livek has many ways to describe advanced advertising targeting—a train, a steamroller, a big snowball. Whatever the metaphor, it’s particularly advanced at the local level, says the President of...
Ad Week 2016: Is precision targeting delivering on its promise?
Ad Week 2016: What’s needed to make data truly actionable?
Ad Week 2016: How do you evaluate quality delivery?
Ad Week 2016: What are the metrics that matter?
Millennials going mobile
Mobile video is driving force in this election
Will digital ads outpace TV?
Box Office Overview
As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement
Comscore Vision
Shopping goes mobile
Mobile shopping up 50%-60% season-to-date