The frontrunners in e-commerce
Comscore to Release Cross-Screen Video Measurement - Linear TV Measurement...
Gian Fulgoni Relishes Neverending Search For The Solution
We hear a lot about data science in advertising nowadays. But Gian Fulgoni may have been the trade’s original “Maths Man”. At university, he studied for a physics degree first and a masters in marketi...
Traffico non umano (Non-Human Traffic, NHT): perchè è importante e perché n...
Gli effetti del traffico non umano sulla redditività di una campagna pubbli...
Measurement of Fraudulent Traffic Must be Stricter
As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter in an interview with Beet.TV.
Mobile commerce growth 'on fire'
Time spent online by the numbers
How Walmart & Target are winning mobile
Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni
It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni
App Wars: Does the little guy have a chance against Facebook, Apple & Googl...
How Facebook (and Twitter) are mastering mobile
Mantenere la promessa della pubblicità programmatica con Comscore Industry...
America's staggering mobility madness
How mobile is changing retail
It's a very merry mobile Christmas
Cyber Monday kicks off