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Comscore and Captivate Make the Case for Incremental Ad Spend in DOOH
Brands continue to allocate more ad dollars towards digital out-of-home (DOOH) with predictions that global ad spend will reach almost $27 billion dollars by 2025.
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Unlock Additional Insights with Audience Sentiment Metrics
Watch the video below to see how you can gauge your audience's reactions to build better campaign strategies and increase engagement using Sentiment, available with Comscore Total Digital and Shareabl...
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India's Retail Financial Services Usage Trends
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Gain a Deeper Understanding of Your Audiences with Personas
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How Quizlet Leverages Comscore Digital Measurement to Tell a Complete Story...
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Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM