Beyond Direct Response: Search's Role in the Media Mix for Branding and Of...
Comscore's Cookie Deletion White Paper Now Available
Cookie Deletion Whitepaper
The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of on...
Thoughts on Wal-Mart and ISP Data
From “Goat” to “Hero”: The Saga of the IAB Summit
Younger Consumers Receptive to Advertising on User-Generated Content Sites
In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent Comscore study of consumers' receptivity to advertising in di...
Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults
Firefox vs. Internet Explorer: Part 2
Comscore Responds to IAB Open Letter
Comscore Cookie Deletion Study and its Implications for Internet Audience M...
Cookie Deletion Rates and the Impact on Unique Visitor Counts
Firefox vs. Internet Explorer
Social Media Best Practices in the Chaos of Covid-19