More Insights
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4 points that brands should consider when using Media Programmatic in 2016

Smart creative executions have more impact when delivered to the right people, under the right conditions. At Comscore, we break this down into four areas...
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The Value of Verified Impressions

During our webinar, Luciana Burger, Managing Director for Comscore Brazil, explained in detail what is a verified impression and how important is to track...
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Where is Your Programmatic Spend Going?

Do you know where your programmatic money going? In an increasingly programmatic environment, measuring and understanding your campaign results is essential....
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4 things brands should consider when going Programmatic this year

Smart creative executions have more impact when delivered to the right people, under the right conditions. At Comscore, we break this down into four areas...
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Comscore in Association with IAB, Announces New Research on Digital...

Comscore (NASDAQ: SCOR), a global media measurement and analytics...
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Trustworthy Accountability Group (TAG) Anti-Piracy Program Grants...

Comscore (NASDAQ: SCOR) today announced that the company is now certified...
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Give Your Creative a Chance!

During this session, Duncan Trigg, SVP Advertising at Comscore presents the importance of combating ad fraud, viewability and other issues so your ads...
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Will digital ads outpace TV?

Gian Fulgoni discusses the future of advertising and television in the digital age on CNBC.
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Cross Platform Audience Measurement and the Future of Media

How do you deliver the granular reporting of cross-media consumption needed for media planning, campaign optimisation and programmatic trading? In this...
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Comscore Expands Auditing Process with CESP in France to validated...

Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics...
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Top 3 Digital Trends to Consider When Planning 2016 Digital Advertising Strategies

Auf Einladung von DataXu hielt Milan Dolinar, VP Sales DACH bei Comscore, in Hamburg und Köln eine Präsentation zum Thema "Top Digital Trends to consider...
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Campaign Validation today

Milan Dolinar, Vice President Sales DACH, talked about „Bringing Trust in Programmatic“ at the Online Ad Summit 2015 in Cologne.
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Programmatic in the Real World

In this presentation, Guido shares the importance of addressing fraud, viewability and bringing trust to programmatic.
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Creating a Moment - The Value of a Digital Ad

In this presentation, we focus on how and why the value of a digital ad is determined by it's audience, viewability, level of invalid traffic and brand...
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How ‘media singularity’ will change the world

As CEO of Wayne Parker Kent, Slaven presented how ‘media singularity’ will change the world and the future of publishing.
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A Kellogg Case Study: Only Real Impressions Matter

Chris shares his Advertiser’s point of view and experience on why, by measuring what really matters, investment follows performance.
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Viewable, human, brand safe impressions and their role in the future of programmatic

In this session are presented the new challenges brands are facing and how leading brands leverage in-flight campaign optimisation to increase ROI.
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The Value of the "Verified Impression"

In this presentation, Duncan Trigg, Vice President, Advertising Effectiveness, Comscore, Inc., shared how viewability, brand safety and ad fraud are intrinsically...