More Insights
-

PushSpring and Comscore Partner to Deliver Enhanced Mobile Audience...

PushSpring Platform Clients Can Now Leverage A Powerful Combination...
-

Mobile Audience Campaign Measurement Arrives in Canada and the UK

Earlier this month, we announced the expansion of mobile audience reporting capabilities in validated Campaign Essentials (vCE) in Canada and the UK. This...
-

Illuminate Your Digital Advertising: Finding Light in Today’s Complexity

Martin Bromfield, VP Advertising Comscore EMEA, explores key issues to deliver clear insights into tackling current challenges while at the same time looking...
-

Illuminate Your Digital Advertising: Finding Light in Today’s Complexity

In this session, Martin Bromfield, VP Advertising Comscore EMEA looks at key issues and real-life examples to provide insights and clarity into tackling...
-

Comscore Study Finds Advertising on Premium Publisher Sites Drives...

SÃO PAULO, SP, September, 20th, 2016 – Comscore (NASDAQ: SCOR) announced...
-

Comscore Introduces Mobile Audience Campaign Reporting in Canada and...

Comscore (NASDAQ: SCOR) today announced the expansion of its mobile...
-

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

Comscore recently conducted research examining the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member...
-

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

Comscore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites,...
-

Impressions vs. Eyeballs: What Are You Really Buying?

When advertisers put money on campaigns, what they are looking for is audience, i.e. eyeballs. But what is bought are actually impressions, which are just...
-

Comscore in Journal of Advertising Research on How Marketers Can Minimize Losses Caused by Bogus Web Traffic

In the following article entitled “Fraud in Digital Advertising: A Multibillion-Dollar Black Hole,” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni...
-

Platform One Demand-Side Platform MarketOne® Leverages Comscore validated Campaign EssentialsTM (vCE®) to Measure Digital Campaign Viewability

Comscore, Inc. (NASDAQ: SCOR) today announced that Platform One demand-side platform MarketOne® has leveraged Comscore validated Campaign EssentialsTM...
-

Ad Fraud: Digital’s Newest Bad Guy

Several years ago we, as an industry, asked ourselves: should a non-viewable impression be considered a valid one? After countless industry discussions,...
-

Решения Comscore для прозрачности купли-продажи рекламы в Programmatic

During this session, Sergey Onishenko, Sales Director, Russia & CIS presents around the importance of trust within the programmatic environment and the...
-

Comscore Q1 2016 Advertising Benchmarks

This infographic looks at how ad blocking, invalid traffic and viewability are impacting ad delivery across the globe and what the industry can do to tackle...
-

Effect of Viewability On Lift: A Story in Four Simple Graphs

If John Wanamaker were alive today, he might still be struggling with questions about ‘which half’ of a campaign was effective, but he surely would not...
-

Unlocking The Power of Programmatic

Invalid and non-human traffic have been plaguing advertisers and agencies for years, but until now the industry has not had the tools needed to solve this...
-

Prove your data to win more business

In this presentation, Martin Bromfield, VP Advertising EMEA, Comscore and Paul Calver, Head of Data and CRM at Northern & Shell provide an overview of...
-

4 points that brands should consider when using Media Programmatic in 2016

Smart creative executions have more impact when delivered to the right people, under the right conditions. At Comscore, we break this down into four areas...