Resources

Our latest insights and idea to help you improve your next campaign.
-

ID-Free Impressions are the New Normal

Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
-

Proximic by Comscore Releases 2025 State of Programmatic Report

Proximic by Comscore, a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic activation,...
-

Spring Audience Guide

Keep your seasonal campaigns in full bloom with our Spring Audience Guide.
-

2025 State of Programmatic Report

Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report.
-

Comscore Appoints New Chief Marketing Officer

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of Jackelyn Keller as its Chief...
-

New Year's Audience Guide

Our New Year's audience guide is the key to helping your brand reach motivated audiences in 2025.
-

Basketball Audience Playbook

Our Basketball Audience Playbook is your game plan for slam-dunking success this season.
-

Incremental Voters Reach

Comscore Digital Data Helps Advertisers Optimize Hispanic Audience Campaigns
-

Football Audience Playbook

Our football audience playbook is your guide for scoring big this football season.
-

2024 State of Privacy in Advertising

This exclusive report provides a comprehensive analysis of the current and anticipated impacts of rapidly evolving data privacy laws in the digital advertising...