Mais insights

Comscore at Syncbak's TechFronts

Syncbak recently invited Steve Walsh, EVP, Commercial, to its TechFronts event in New York. Steve shared his expertise on all things OTT and cross platform measurement with Synchbak’s Dean Mandel, VP...

Is TV dead? No… It's simply advanced

There’s no question that as technology rapidly advances, consumer behavior will change alongside with it. Marketers need to adapt to new delivery method, such as Advanced TV, in order to effectively r...