Moneyballing Media: How Big Data Is Transforming TV
Measuring the Future: What Companies Are Doing to Be Ready for TV Measureme...
How Does the Industry Prepare for an Evolving Currency and a Multi-Currency...
Today, with the progress that challenger measurement companies are making, we’re more likely to live in a world with multiple TV currencies. But at the same time, with the evolution of media planning/...
Elevating Measurement: Delivering on a Cross-Platform Promise
The Future of Everywhere: Creating a Common Audience Definition across Plat...
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
In this video interview with Beet TV's Robert Andrews, Comscore CEO Bill Livek talks about the launch of Comscore Everywhere, and the company's vision for "a true single-source unified cross-platform...
The Present and Future of Movies in Cinemas and on Streaming
Movie Theaters Hope Blockbusters Propel Comeback
Marvel’s ‘Spider-Man’ ‘Obliterated Expectations’ at the Box Office
Evening The Score With Comscore CEO Bill Livek
Comscore TV, Local Measurement That Meets Modern Media Consumption
Keeping Connected TV Hot
VMLY&R y el entertainment commerce
Future Finders: The Future of Media Measurement with Bill Livek
Building for the Future of Measurement, Today
Xandr y el mercado publicitario digital
Wunderman y el valor de las agencias
Grey y cómo crear una marca que todos amen