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How Does the Industry Prepare for an Evolving Currency and a Multi-Currency...

Today, with the progress that challenger measurement companies are making, we’re more likely to live in a world with multiple TV currencies. But at the same time, with the evolution of media planning/...

‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement

In this video interview with Beet TV's Robert Andrews, Comscore CEO Bill Livek talks about the launch of Comscore Everywhere, and the company's vision for "a true single-source unified cross-platform...