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Comscore Expanding Total Home Cross Screen Measurement

Comscore national TV sales SVP Carol Hinnant explains how the company has upgraded its cross-platform media measurement - and what's coming next.

Fireside Chat with Lyle Schwartz and Aaron Fetters

In April 2017, our own Aaron Fetters sat down for a fireside chat with GroupM’s Lyle Schwartz. Below, hear them discuss the latest issues facing the industry, including the role viewability plays in a...