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Improving the Online Customer Shopping Experience

With so many factors affecting the pre- and post-purchase experience for online shoppers, it has never been more important for online retailers to understand what drives consumers to abandon their tra...

The Power of Like Europe: How Social Marketing Works for Retail Brands

The Power of Like Europe is based on a collaboration between Comscore and Facebook and is a follow-up to the original Power of Like study conducted in the US in May 2011 and Power of Like 2, published...