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Value Claims Improve Advertising Effectiveness in Recessionary Times

In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent...

Validierte Impressions

This presentation on validated Campaign Essentials (vCE) was delivered at dmexco 2012 by Peter Bernschneider. In addition to digital trends, it discusses the importance of ad validation in the digital...