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The value of data in an evolving digital world

Comscore SVP Marketing International Paul Goode describes how understanding the data behind digital consumer relationships adds value to businesses and what is the challenge of measuring an increasing...

Apps Drive Smartphone Engagement, Browsing Wins on Tablets

Digital consumers rely on both apps and mobile browsing when engaging with retailers online, but this engagement varies greatly depending on device. While apps drive the vast majority (78% of time spe...