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The value of data in an evolving digital world
Comscore SVP Marketing International Paul Goode describes how understanding the data behind digital consumer relationships adds value to businesses and what is the challenge of measuring an increasing...
Tablets Drive About 20% More Average Spending Than Smartphones
2013 Colombia Digital Future in Focus
Apps Drive Smartphone Engagement, Browsing Wins on Tablets
Digital consumers rely on both apps and mobile browsing when engaging with retailers online, but this engagement varies greatly depending on device. While apps drive the vast majority (78% of time spe...
5 Things Every Marketer Should Know About Mobile Commerce
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Marketing in an Age of Social Mobility
2013 Digital Future in Focus Series
2013 India Digital Future in Focus
2013 India Digital Future in Focus Webinar
Digital Analytics: A Thirty Year Retrospective
The Evolution of Digital Advertising: From Direct Response to Branding
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There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rain...
Video Consumption via Smartphone is Increasing Rapidly in EU5 Countries
2013 Mexico Digital Future in Focus