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How Multi Screen Consumers Are Changing Media Dynamics

The media landscape as we know it is rapidly changing, driven by the expansion of consumer viewing habits from TV alone to the combination of digital platforms and TV. Although millions of consumers...

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency...

We’ve often heard the stat that upwards of 80% of household spending is controlled by Moms, which of course makes them a very valuable audience segment. Marketers attempting to reach this segment onli...