Connect with Comscore as changemakers across marketing, media, tech and culture come together for at Advertising Week New York.
Join us for the Comscore panel session on Tuesday Oct 7 2025, at 0940am ET on the Advances in AdTech track. Details coming soon!
Or meet with our team at #AWNY2025 via the link below.
CONNECT AT AWNY
For more details about this event visit https://advertisingweek.com/event/awnewyork-2025/
Speakers
Stage: Innovation Stage, Marketing and Measurement Track
Sports remain one of the last bastions of truly engaged, appointment-based viewing—and with that comes unmatched opportunities for brands. But in today’s data-driven landscape, success means more than just visibility. We’ll unpack how advertisers are tapping into the emotional intensity of fandom, using advanced measurement tools to quantify impact across platforms fuels full-funnel results. Learn how brands are translating fan passion into outcomes like brand consideration, purchase intent, and long-term loyalty. From real-time engagement metrics to breakthrough attribution strategies, discover how sports marketing is evolving to deliver both cultural relevance and business results.
Panelists
Moderator
Stage: Tech Stage, Advances in AdTech track
Brands don’t have to choose between innovation and privacy — AI is making both possible. Hear from The Trade Desk, Causal, and Comscore on what the future of privacy-first, high-impact adtech looks like.”