More Insights
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Proximic by Comscore Releases Inaugural Report on the State of Privacy in Advertising for 2024, Highlighting Industry Shifts and Challenges

Report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting...
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Comscore and FreeWheel Forge Next-Gen Partnership

Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global...
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Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider to Tackle Signal Loss and Privacy Challenges

Through this partnership, Horizon Media will enable its global client base with privacy-resilient targeting capabilities leveraging Proximic by Comscore's...
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In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progress

In an unexpected (but not exactly surprising) July 22nd announcement, Google shared it would be abandoning its plan to deprecate third party cookies in...
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Unwrap Our 2024 Holiday Targeting Guide

Our programmatic targeting guide offers tailored audience recommendations for campaigns during the 2024 Holiday Season, including off-the-shelf and custom...
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Revolutionizing Alcohol Advertising for CTV with Proximic by Comscore’s LDA Solutions

Advertising in age-restricted industries like alcohol and gambling faces unique regulatory hurdles, complicating the scaling of ad targeting across different...
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Reaching Audiences in the Era of Fragmented Privacy Regulations

It comes as no surprise that data privacy continues to be a hot topic in 2024. Several new state privacy laws aimed at protecting consumer data are going...
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Fall Targeting Guide 2024

Our programmatic targeting guide offers tailored audience recommendations for campaigns during the 2024 Fall Season, including off-the-shelf and custom...
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2024 Summer Games Audience Targeting Guide

Our programmatic targeting guide offers tailored audience recommendations for campaigns focused on the 2024 Summer Games, including off-the-shelf and custom...
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Automotive Vertical Segment Guide

Our programmatic targeting guide offers tailored recommendations for campaign targeting across the automotive vertical including off-the-shelf and custom...
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Proximic by Comscore Recognized in AdExchanger’s 2024 Top 50 Programmatic Power Players List

Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation,...
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Health Vertical Segment Guide

Our programmatic targeting guide offers tailored recommendations for campaign targeting across the health vertical including off-the-shelf and custom audiences.
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ID-Free Targeting that Performs

The seismic shift in the advertising industry propelled by evolving data privacy regulations and the deprecation of third-party cookies has prompted advertisers...
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Making the Right Bets When It Comes to Programmatic

Proximic by Comsore is officially one! I remember fondly my children's first birthdays. We threw them each a big party, but the parties were really for...
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Epsilon Partners with Comscore’s Proximic for Global Contextual Data

Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation,...
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Audience Recommendations for Every Vertical

Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom...
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The iOS Opportunity: Why iPhone audiences should be prioritized by advertisers

Consumer digital behaviors and technology preferences have evolved at lightning speed over the past decade. In recent years, signal loss has become a prevalent...
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Scoring on the Madness of March

As March rolls around, so does the excitement of college basketball fans. It's that time of the year when brackets are filled, bets are placed, and college...