Creative Advertising Insights from Comscore Ad Metrix
As Print Newspapers Decline, How Does Digital Fill the Void?
A Generation Ahead
I’ve been in media research for 29 years. I’ve been an executive at Arbitron, and President/CEO at Simmons. So, by now I might know a thing or two about this business. When I joined Comscore in 2007,...
Cross-Screen Synergy: Show me the (TV) money
Comscore Wins MEFFY's Mobile Business Intelligence Award
A Deeper Look at Bing's Performance in June
With the release of our June search data to clients today, I have gotten many media questions focused on the Bing results since its launch in early June. With one full month of metrics available, we c...
Wired: Connecting to the Mobile Marketing Revolution
The Importance of Getting Beyond Big in Online Video
A Day in Boston at the Internet Retailer Conference
Start Digging! Search Data is a Hidden Goldmine for Online Publishers
The Physics of Online Advertising
Thoughts on the MMX 360 Announcement at the Conversational Media S...
Huffington Post Defies Expectations, Reaches New Heights Post-Election
Introducing MMX 360: The Next Generation of Audience Measurement
Wireless Consumer Segmentation Analysis
Keeping Score with Social Media Marketing and Measurement: Three Things to...
American Idol Predictions – Final Thoughts
Comscore Brand Crosses India