Ad Week 2016: Is precision targeting delivering on its promise?
Ad Week 2016: What’s needed to make data truly actionable?
Ad Week 2016: How do you evaluate quality delivery?
How do we ensure that the data that goes into marketing models is actually valid data? How important is viewability? Has this focus on viewability distracted marketers from understanding a campaign’s...
Ad Week 2016: What are the metrics that matter?
Millennials going mobile
Benchmarks publicitarios de Comscore para el primer trimestre de 2016
La publicidad digital ha experimentado un crecimiento significativo sin indicios de ralentizarse, pero para que este auge global siga su curso la industria necesita garantizar una entrega publicitaria...
Combatir el fraude para incrementar el ROI: un debate con Kellogg y Krux
Mobile video is driving force in this election
Will digital ads outpace TV?
Box Office Overview
As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement
Comscore Vision
Shopping goes mobile
Mobile shopping up 50%-60% season-to-date
Focus on your product don't get stuck in a rut
Wal-Mart online dwarfed by king Amazon
Comscore's read on Black Friday
THIS could boost ad spending