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Beyond SEM: Extending the Impact of Search Data for Strategic Business Deci...

Search data provides insight that goes well beyond choosing keywords and sites for Search marketing. Savvy business leaders look at consumer Search behavior to inform critical business strategies such...

Proposal for a New Person-Centric Measure

Comscore has published an open white paper, “Proposal for a New Person-Centric Measure for Web Site Server Measurement in the U.K.”. This open white paper has been submitted to the Audit Bureau of Cir...