Proposal for a New Person-Centric Measure
The State of Online Media, Marketing and Advertising by the Numbers
Should We Really be Optimizing for Clicks?
"Should We Really be Optimizing for Clicks? An Update of “Natural Born Clickers'" was presented by Comscore Chairman Gian Fulgoni on September 14, 2009, at the iMedia Summit in Coronado, CA.
The Click Remains Irrelevant: 'Natural Born Clickers′ Return
The Comscore Data Passport - Second Half 2009
Comscore Case Study: Federal Trade Commission
Comscore provides custom analyses to the Federal Trade Commission using data from Comscore’s Ad Metrix and MMX tracking services.
Video + Search: How Online Search Can Drive Innovation in the Online Video...
Comscore Case Study: Medline Plus - National Library of Medicine, NIH
Comscore Case Study: The U.S. Postal Service
Going Beyond TV on the Web: Finding the Untapped Advertising Opportunities...
Creative Advertising Insights from Comscore Ad Metrix
Cross-Screen Synergy: Show me the (TV) money
Wired: Connecting to the Mobile Marketing Revolution
The Importance of Getting Beyond Big in Online Video
Start Digging! Search Data is a Hidden Goldmine for Online Publishers
Introducing MMX 360: The Next Generation of Audience Measurement
Wireless Consumer Segmentation Analysis
Are You Leaving ROI on the Table?