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The State of Online Video in Latin America – Spotlight on Argentina

The State of the Online Video was presented at IAB Argentina on August 25th by Tania Yuki, Comscore Senior Director of Video and Cross Media Products. The presentation delivers an overview of online v...

Great Expectations: How Advertising for Original Scripted TV Programming Wo...

As broadcasters, networks and cable, satellite and telecom companies evaluate the opportunities gained and lost when making content freely or conditionally available online, it is now more important t...