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Captivating the Consumer in a Digital World

Consider that Americans now spend nearly twice as much time with digital media as they did three years ago. The mobile revolution is causing a shift in the digital landscape, altering the habits of co...

Know the score: refereeing the digital media game

Serge Matta explains how reliable data remains essential in discerning true media value, de-duplicating multi-platform audiences and delivering advertising accountability in the new digital ecosystem.