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Comscore & Digital Analytix

Knowing that 92% of all global digital data were generated in the last two years, we need urgently to understand how to leverage all the insights generated in real time.

What's New in Digital Branded Content

What's new in the world of branded content and, most important, how do you measure it accurately? Gian Fulgoni recently presented at the BCON EXPO to discuss consumers' ever-changing content consumpti...