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Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been to elicit feelings, emotions, perceptions and actions that...

Invalid Traffic: Why it Matters and Why You Should Care

Ad fraud and invalid traffic (IVT) are real issues. If an ad isn’t reaching a real person, that’s a real problem. But you may not know just how much IVT impacts every other performance and effectivene...