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Invalid Traffic: Why it Matters and Why You Should Care

Ad fraud and invalid traffic (IVT) are real issues. If an ad isn’t reaching a real person, that’s a real problem. But you may not know just how much IVT impacts every other performance and effectivene...

The M-Commerce Gap: Why Dollars Continue to Lag Shopping Behavior on Mobile

Mobile commerce, or m-commerce, is one of the most widely discussed trends in retail today. More than ever, consumers are using their mobile devices – both smartphones and tablets – to influence their...