Comscore on Programmatic
The Future of Mobile Measurement
Insights and Opportunities in the Mobile Age
In this session, Comscore Senior Vice President, Asia Pacific, Joe Nguyen, took a deep dive into the key drivers and trends of the mobile age. Measurement, being a key driver for any growing industry,...
2015 Online Auto Insurance Shopping Report
It’s a Cross-Platform World: Insights Into Today’s Digital Consumer
Creating a Moment - The Value of a Digital Ad
In this presentation, we focus on how and why the value of a digital ad is determined by it's audience, viewability, level of invalid traffic and brand safe context.
How ‘media singularity’ will change the world
A Kellogg Case Study: Only Real Impressions Matter
Viewable, human, brand safe impressions and their role in the future of pro...
Non-Human Traffic and Its Impact on the Entire Digital Ecosystem
The Value of the "Verified Impression"
Empowered Shoppers Propel Retail Change
Mobile and the Irish Digital Landscape in 2015
2015 Chile Digital Future in Focus
2015 Japan Digital Audience Report
The Digital Landscape in Brazil
Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted G...
Non-Human Traffic: Why It Matters and Why You Should Care