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Insights and Opportunities in the Mobile Age

In this session, Comscore Senior Vice President, Asia Pacific, Joe Nguyen, took a deep dive into the key drivers and trends of the mobile age. Measurement, being a key driver for any growing industry,...

Creating a Moment - The Value of a Digital Ad

In this presentation, we focus on how and why the value of a digital ad is determined by it's audience, viewability, level of invalid traffic and brand safe context.