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The Danger of Trusting Advertising Truisms

This white paper, created in partnership with Campaign, looks at examples where common assumptions about audiences can lead to sub-optimal marketing investments, and how challenging these assumptions...

Online Trendspotting in India 2019

It has been a very busy 2019 in India so far, with major sports events such as the Indian Premier League (IPL) and the ICC Cricket World Cup as well as political events such as the India elections.