Comscore today announced an agreement with Media Management, Inc. (MMi), which provides media audit support to the industry, to add Comscore’s local television measurement to MMi’s Circle Au... Leer más
Comscore today introduced MyMetrix Explore, a new data exploration and visualization platform available for MMX Multi-Platform (MMX MP). With this platform, clients around the globe... Leer más
Tru Optik, the audience intelligence and data-management platform built for over-the-top (OTT) television, and Comscore, a leading cross-platform measurement and analytics company, today ann... Leer más
Comscore today announced the appointment of three new members based in its Sydney, Australia office, effective immediately: Adam Natiq, Head of Sales, Australia and New Zealand; Alan Jenner,... Leer más
Comscore today announced an important audience measurement “first” in France in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones... Leer más
Comscore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE®). Thi... Leer más
Comscore and TS Digital Nordic today announced an initiative to further trust and transparency in digital advertising with the introduction of a campaign validation audit programme for Swedi... Leer más
Comscore today announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel da... Leer más
Comscore today announced the launch of Extended Video in China. The new offering delivers programme-level insights into online video consumption, providing granular data into the content vie... Leer más
Comscore today announced major upgrades to MMX Multi-Platform and Mobile Metrix in Argentina with the introduction of data from its recently launched mobile consumer panel. The introduction... Leer más
Comscore today announced the expanded MMX® Multi-Platform measurement, along with major upgrades to Mobile Metrix in Germany with the introduction of data from its recently launched mobile... Leer más
Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the addition of more targeting capabilities within its platform, powered by longstan... Leer más
Comscore and CTR Market Research today announced major upgrades to Comscore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR.... Leer más
Symphony Health and Comscore today introduce DRx 2.0, a next generation cross-channel media optimization and measurement solution that delivers data faster and makes insights more actionable... Leer más
Comscore announced that its board of directors has appointed five new members, effective today: Lisa Gersh, former CEO of Martha Stewart Living Omnimedia and co-founder of Oxygen Media; Mark... Leer más
Nearly half of avid U.S. online shoppers bought items from international retailers, demonstrating the need for retailers to offer more personalized services as a way to compete against lower... Leer más
Comscore today announced that leaders from the company will be presenting at the Advertising Research Foundation’s (ARF) Audience Measurement 2017 conference. Leer más
Comscore today announced that it will participate in the upcoming investor conferences. Executive Vice Chairman and President Bill Livek will present at the ninth annual Gabelli Movie and... Leer más