Comscore today announced that it will be featured at the Campaign Tech Chicago digital campaign conference. Leer más
Comscore has released ratings information on consumer viewing activity in all Texas markets – including the massively-impacted Houston and Beaumont TV markets prior to, during and following... Leer más
Comscore, Inc. today published its 2017 international mobile report, titled ‘The Global Mobile Report’. This new study examines mobile audiences, content categories and apps that are changin... Leer más
Comscore today introduced to the German market its Plan Metrix product, a psychographic digital media planning tool that combines internet users’ online behavior with their offline attitudes... Leer más
Comscore, Inc. today published The 2017 U.S. Mobile App Report. The report, available to the public as a complimentary download, provides detailed data and in-depth insights on mobile apps,... Leer más
Comscore today published its Top Ten Burning Issues in Digital report. Available to the public as a complimentary download, the report provides Comscore’s perspective on the most pressing to... Leer más
Comscore today announced an agreement with Media Management, Inc. (MMi), which provides media audit support to the industry, to add Comscore’s local television measurement to MMi’s Circle Au... Leer más
Comscore today introduced MyMetrix Explore, a new data exploration and visualization platform available for MMX Multi-Platform (MMX MP). With this platform, clients around the globe... Leer más
Tru Optik, the audience intelligence and data-management platform built for over-the-top (OTT) television, and Comscore, a leading cross-platform measurement and analytics company, today ann... Leer más
Comscore today announced the appointment of three new members based in its Sydney, Australia office, effective immediately: Adam Natiq, Head of Sales, Australia and New Zealand; Alan Jenner,... Leer más
Comscore today announced an important audience measurement “first” in France in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones... Leer más
Comscore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE®). Thi... Leer más
Comscore and TS Digital Nordic today announced an initiative to further trust and transparency in digital advertising with the introduction of a campaign validation audit programme for Swedi... Leer más
Comscore today announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel da... Leer más
Comscore today announced the launch of Extended Video in China. The new offering delivers programme-level insights into online video consumption, providing granular data into the content vie... Leer más
Comscore today announced major upgrades to MMX Multi-Platform and Mobile Metrix in Argentina with the introduction of data from its recently launched mobile consumer panel. The introduction... Leer más
Comscore today announced the expanded MMX® Multi-Platform measurement, along with major upgrades to Mobile Metrix in Germany with the introduction of data from its recently launched mobile... Leer más
Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the addition of more targeting capabilities within its platform, powered by longstan... Leer más