Latest MRC Approval Gives Comscore SIVT Accreditation Across All Key Digital Media Touchpoints Leer más
Comscore today reported holiday season U.S. retail e-commerce spending from desktop computers for Cyber Monday 2017 and the holiday weekend following Thanksgiving. Cyber Monday reached $3.36... Leer más
Comscore today reported U.S. desktop retail e-commerce spending for Thanksgiving Day and Black Friday 2017. Thanksgiving Day (November 23) saw a 22-percent gain to $1.57 billion in spending... Leer más
Comscore, Inc., today announced a partnership with leading political data provider L2 to integrate L2’s voter and commercial targeting information into Comscore’s television ratings measurem... Leer más
Comscore today announced that data science firm 0ptimus will comprehensively match Comscore’s television ratings and digital measurement with 0ptimus’ nationwide custom modeled audiences. Su... Leer más
Comscore today announced that it will be featured at the NYC Television Week conference during speaking events at the Sheraton Times Square New York Hotel. Leer más
Comscore today announced that Gregory A. Fink has joined Comscore as Executive Vice President, Finance, effective today, October 3, 2017. He will report to David Kay, who was appointed Inter... Leer más
Comscore and PlaceIQ today announced the launch of a joint solution, PlaceIQ PVR powered by Comscore, which measures lift in retail visits resulting from TV, mobile and desktop advertising.... Leer más
Comscore today announced the launch of major upgrades to Mobile Metrix and MMX Multi-Platform in Argentina and Mexico with the introduction of Audience Duplication, Cross Visiting and Reach/... Leer más
September 2017 positioned to reach $700 million milestone for the first time ever at North American Box Office Leer más
Comscore today announced the launch of Activation, a new product suite that helps advertisers, agencies and media companies efficiently reach the right audiences at the right time while ensu... Leer más
WRAL-TV and WRAZ-TV in Raleigh-Durham, NC Adopt Comscore’s Local Television Ratings. Leer más
Comscore today announced that it will be featured at the Campaign Tech Chicago digital campaign conference. Leer más
Comscore has released ratings information on consumer viewing activity in all Texas markets – including the massively-impacted Houston and Beaumont TV markets prior to, during and following... Leer más
Comscore, Inc. today published its 2017 international mobile report, titled ‘The Global Mobile Report’. This new study examines mobile audiences, content categories and apps that are changin... Leer más
Comscore today introduced to the German market its Plan Metrix product, a psychographic digital media planning tool that combines internet users’ online behavior with their offline attitudes... Leer más
Comscore, Inc. today published The 2017 U.S. Mobile App Report. The report, available to the public as a complimentary download, provides detailed data and in-depth insights on mobile apps,... Leer más
Comscore today published its Top Ten Burning Issues in Digital report. Available to the public as a complimentary download, the report provides Comscore’s perspective on the most pressing to... Leer más