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Mudanças no consumo digital 2022
Using Advanced Audiences to Drive Automotive Wins
How Pursuit TV garnered superior reach, consistent engagement, and incremental viewership with niche automotive intenders to win big over network competitor using Comscore Advanced Audiences™.
Moneyballing Media: How Big Data Is Transforming TV
Recorde: Black Friday 2021 foi quase 50% mais popular do que há um ano
Future Finders: The Future of Media Measurement with Bill Livek
The global pandemic accelerated significant changes already underway in how media is both consumed and measured.
Tendências e comportamentos digitais do Brasil 1H2021
Esportes: Como os jogos olímpicos foram vivenciados nas redes sociais?
Reality Shows: Conectando o Brasil
Como foi a atuação do Big Brother Brasil 21 nas redes sociais?
O estado das redes sociais no Brasil
Resumo do Cenário Digital 2020
O mercado de OTT Video Content no Brasil
We’re Breaking Silos for Audience-Based Buying
TV Ads Move Toward Cross-Platform Delivery
Local TV Buys Gain From Digital Insights
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
‘TV Will Never Be the Same’ After Addressability