Mais insights

Younger Generations Drive Latin American and Asian Online Markets

Many of the world's fastest growing online markets are in Latin America and Asia where younger generations are driving digital adoption. A look at which global markets are driven by young Internet pop...

Accurately Counting Your Chickens before They Hatch: How Aligning Pre-Test...

For many brands, Marketing Mix Modeling (MMM) has become a de facto standard for calculating advertising return. By separating incremental sales from base sales, MMM quantifies the contributions that...