- October 21, 2015
Non-Human Traffic: Why It Matters and Why You Should Care
Non-human traffic (NHT) and ad fraud are real issues. If your audience and viewability measurement has NHT, you're getting skewed.
How does NHT impact ad performance and effectiveness? How can we maintain transparency and avoid invalid traffic? What can you do to achieve accurate measurement and ensure ad investment is not wasted on fraudulent impressions? These are some of the questions answered in this presentation.