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What will viewers watch on election night in battleground markets?

As we near Election Day 2020, Comscore took a closer look at the viewing trends in select battleground markets during this year’s unprecedented debate and election season to gain insights into where t...

Predictive Audiences for Connected TV

Comscore’s Rachel Gantz and Guido Fambach recently hosted a webinar about predictive audiences for connected TV (CTV). The session, facilitated through Mediatel, introduced Comscore’s latest innovatio...