- 22 ottobre 2021

Future Finders: The Future of Media Measurement with Bill Livek

Bill Livek
Bill Livek
Chief Executive Officer & Executive Vice Chairman

In this interview at Advertising Week New York 2021, Comscore’s CEO & Executive Vice Chairman Bill Livek discusses how today’s viewership behaviors have signaled the need for a more modern cross-screen measurement approach, and outline the fundamental changes necessary to effectively transact on media today.

The Future of Media Measurement with Bill Livek
Lettore video in fase di caricamento.
Orario attuale 0:00
Durata 6:42
Caricato: 0%
Tipo di streaming LIVE
Tempo rimanente 6:42
 
1x
    • Capitolo
    • Descrizioni disattivate, selezionato
    • Senza sottotitoli, selezionato
    • en (Main), selezionato

    Key Takeaways

    • How the convergence of TV and Digital has impacted how impressions are defined and valued across audiences and content
    • The importance of third-party measurement sources
    • Building a measurement company for the future of media