Top 23 Insights of 2023
- 15 dicembre 2023

Top 23 Insights of 2023

Danan Ren
Danan Ren
SVP, Client Insights & GTM Enablement
Comscore
Renee Nelson
Renee Nelson
SVP, GM, Television and Cross Platform Products
Comscore
Melinda Gladnick
Melinda Gladnick
Director of Advertising
Comscore
James Muldrow
James Muldrow
Sr. Director, Product Management
Comscore
Paul Dergarabedian
Paul Dergarabedian
Senior Media Analyst
Comscore
Ryan Williams
Ryan Williams
Vice President, Client Insights
Comscore

As we wrap up 2023, Comscore's media and market research experts shared key highlights from the year on reaching audiences across all screens, along with some predictions and recommendations.

You can now access your copy of the presentation and the on-demand replay below.

Vedi la presentazione

To recap here are a few highlights:

  • Online retail spending continues to grow, and exceed the first $1T year in 2022, this year.
  • Adoption of ad-supported streaming outpaced non-ad-supported services this year, and we expect to see this continue in 2024. Even as we reach the pivotal milestone of Digital/CTV passing 50% of total hours consumed in viewership, we see that linear holds its ground.
  • Social continues to be a platform to engage the audience and build communities of fans. However, reaching different generations requires optimizing the platform mix!
  • Barbenheimer together drove almost $1B at the Box Office – and the year is not yet over with new releases this month!We have included a view of what’s coming this month and in 2024.
  • And more!

If you enjoyed this webinar, make sure to tune-in to Comscore's ‘You Had Me at Cross-Platform: Reach, Frequency and Beyond in Advertising’ presentation at CES on January 9, 2024, in a joint session with Google and the NFL! Find out more here.