The Ozone project, a joint ad network with News UK, The Telegraph, and The Guardian News and Media, offers brands and advertisers the opportunity to buy audiences at scale in a premium, brand safe environment. After the newest acquisition of the UK publishing assets of Northern & Shell by The Trinity Mirror Group, the publications publishing assets were combined, given the new name ‘Reach’ and were added to the Ozone Project.
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This insight piece looks at the newest reach figures of the project and how it impacts its potential audience.
Key areas from the report:
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