- 26 settembre 2015

dmexco Seminar: “Non-human traffic: Why it matters and why you should care”

Relatore: Duncan Trigg, VP Ad Effectiveness, Comscore Inc.

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During This Seminar, Duncan Covered The Following Topics:

  • Key recent learnings and best practices on NHT, including its effects on viewability, in-target and GRP measurement
  • How NHT contaminates KPIs and misleads decision-making
  • The ways even premium publishers can fall prey to sophisticated NHT
  • Best Practices for advertisers, agencies and publishers to work together to ensure ad investment is not wasted on fraudulent impressions