Event: dmexco - 26 settembre 2015

Just Press Play - How To Maximize The Value Of Video For Increased Revenues

Relatore: Thomas Renk, VP Sales Digital Analytics, Comscore Inc.

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Participants learned how digital analytics video analytix delivers insights to help:

Identify high value content and leverage to increase audience size
Understand how viewers engage with advertising
Ensure a high quality viewing experience through QoS best practices

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