Upgrade in Validating People & Impressions

Clear progress is being made in the move to valid impressions that are in-view, fraud-free and brand-safe, rather than just served impressions. To realise the full potential of brand advertising online, the digital industry needs to complement this move with the use of person-based metrics, comparable to other media.

Comscore’s launch of validated Campaign Essentials 2.0 introduces key benefits to help you better optimise and validate both the impressions and the audience of your online advertising to deliver insights that are:

• Fast: More data means quick, consistent results for timely optmisation early in a campaign.
• Granular: Scalable measurement means granular insights for increased actionability regardless of campaign size and flight length.
• Accurate: The large Comscore panel plus partner demographic data means accurate insights for confident transacting.

This presentation shares key information on Comscore vCE 2.0 and its benefits within the framework of today’s ecosystem, including:

• How vCE 2.0 works and methodology enhancements.
• Key benefits for your campaign reporting.
• Why human GRPs are critical to increasing brand advertising spend online.
• The role of transparency and trust in creating a healthy advertising trading ecosystem.
• The importance of standards in measuring viewability, non-human traffic and brand safety.

Listen to a recording of the webinar here.