- 14 novembre 2011

Majority of U.S. Mobile Users Now Access Mobile Media

September marked the first month when more than half (50.4%) of the total U.S. mobile audience used mobile media (which includes browsing the mobile web, accessing applications or downloading content). In the past year, the U.S. mobile media audience grew 19 percent to reach more than 118 million users as more Americans continue to utilize their phones to engage with media content.

Total US Mobile Audience

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Audience Measurement Mobile