Join Comscore at the 20th annual Advertising Week New York, which will bring together marketing, advertising, technology and brand professionals from October 7-10, 2024.
We’ll be curating two panel discussions at AWNY 2024.
You can also catch our Chief Commercial Officer Steve Bagdasarian on stage on Tuesday October 8 at 3:15pm ET in a 1:1 interview with AWNY on the Modern Marketing and Measurement Track.
To connect with the team from Comscore at AWNY 2024 use the link below.
Meet at AWNY
For full event program visit https://advertisingweek.com/event/awnewyork-2024/
Sports programming is a massive audience reach opportunity for advertisers, but with the changing dynamics of sports rights and subsequent fragmentation among platforms, how can advertisers properly measure their reach? We’ll talk key strategies in cross-platform measurement in sports & what new innovations marketers are using to quantify their scale, but also their impact across video channels like linear, digital, CTV and social.