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Sizing global sports audiences through contextual insights

A major global sporting events committee leveraged Comscore’s innovative capabilities to combine contextual insights with total audience data to gain a deeper understanding of their audience and to su...

TATA IPL 2022 – India’s Super Bowl (Part II)

Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the onl...