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5 Trends for Retailers to Watch Out for this Holiday Season

The 2017 holiday season is shaping up to be a promising one. Consumer discretionary spending has been bolstered throughout the year by low unemployment, a growing stock market and a more optimistic co...

YouTube Tune-In Study Shows Ad Recency and Frequency Correlate with Viewers...

We recently conducted a set of studies for YouTube on behalf of cable TV advertising partners to determine the extent to which YouTube video ad exposure correlates with increases in TV viewership for...