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Unlocking Mobile Measurement for YouTube in the U.S.

So much of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. Comscore just announced the introduct...

The 'Mobile' Only Audience

Who is the ‘mobile only’ audience? Most of the UK adult online population is not in a rush to abandon the desktop, however in December 2016 UKOM approved Comscore data showcased that 10% of online adu...