Plus d'information

Highlights from Latin America Digital Future in Focus

Alejandro Fosk, Comscore Senior Vice President in Latin America, provides an overview of the Latin American digital landscape and identifies the prevailing trends in web usage, social media and mobile...

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publ...

When it comes to viewability measurement, the most common question we get from clients is “what percent of my ads are in-view?” Immediately thereafter they want to know “how does this compare to a typ...